Health

Digitally Transforming Patient Engagement to Patient Winning Strategies

Digitally Transforming Patient Engagement to Patient Winning Strategies

Patient engagement is a journey that offers an advantageous paradigm for healthcare digital transformation strategies. Conceptually, it builds on an appreciation of the changing role for patients (and their families) in modern day healthcare and the importance of generating efforts that organize towards engaging them as care-seeking consumers. In application, patient engagement and its underlying technologies can transform care-seeking consumers into new patients and empower existing patients to become more involved in their health and care. With time this journey can culminate into a digital transformation end state, which combines a mix of patient engagement technologies that collectively achieve an inimitable, competitive, and highly necessary advantage for the provider organization that is conducive to success.

IDC Health Insights recently published two DecisionScape reports on patient engagement, IDC TechScape: U.S. Healthcare Provider Patient Engagement Technologies, 2017 and IDC PlanScape: Patient Engagement for Digital Transformation. The TechScape supplies insights into the risks and business impact of patient engagement technologies to allow provider organizations to better match the technologies to their relative appetite for risk and make informed decisions regarding them. The PlanScape provides a decision-making tool to justify strategic investments and opportunities for providers implementing patient engagement technologies as part of digital transformation strategies. These two reports work in tandem, as the TechScape offers a visual representation of patient engagement technology adoption based on their assessment and characterization into transformational, incremental, or opportunistic technologies; while the PlanScape outlines the who, what, why, and how of patient engagement for digital transformation.

Patient engagement technologies can help digitally transform healthcare provider organizations to impact on outcomes, value, and consumerism along the continuum of care. As U.S. healthcare shifts to a more value-based and consumer driven model, providers must adapt to the opportunities (and challenges) of the changing landscape through digital transformation. This reality implicates the importance of expediency in provider endeavors to adopt patient engagement technologies to reach value-based and consumer driven goals, a task that can be facilitated by digital transformation and creating environments that can improve health processes and outcomes. The number of stakeholders invested in patient engagement and its underlying technologies is varied but includes members of the executive, clinical, and technical leadership teams of organizations, in addition to external entities and front-line care partners. This further highlights the importance of patient engagement for digital transformation and its integral role for healthcare provider organizations.

IDC TechScape: U.S. Healthcare Provider Patient Engagement Technologies, 2017starts with a visual representation of the technologies based on their overall impact and relative levels of adoption. A detailed assessment of the technologies’ relevance, potential benefits and drawbacks, dimensions of adoption and risk, and overall market buzz is conducted. This assessment, coupled with visual aids that represent the technology’s respective markers of momentum, covers the full spectrum of patient engagement technologies relevant to healthcare providers today and concludes with a technology outlook for the future. The benefit of the TechScape is that it offers detailed coverage of patient engagement technologies that are disrupting the market, reshaping strategies, improving current best practices, and delivering better outcomes.

IDC PlanScape: Patient Engagement for Digital Transformation starts with an open acknowledgment of the muddled conceptual clarity of patient engagement, a challenge for the industry as a whole. This reality could impede provider organizations from both investing into and realizing the best opportunities and practices in patient engagement technology, as they progress on the journey towards digital transformation. However, an emphasis is placed on strategic thought processes surrounding the implementation and a three-step visual framework that delivers a greater degree of strategic clarity and direction. The benefit of the PlanScape is that it offers an easy way to envision key milestones throughout the patient engagement digital transformation journey and rationalizes an approach that can help guide decision-making processes that aim to determine how a patient engagement technology may better enable and/or support the engagement.

While the TechScape identifies patient engagement technology adoption patterns as well as offers detailed descriptions, examples, and evaluations of the various technologies, the PlanScape clarifies thought processes and strategic considerations surrounding patient engagement technology implementations and its relationship to digital transformation. Both reports complement one another and help determine if strategic and technological planning efforts are aligned with IDC’s assessment of patient engagement technologies. There is no stringent directive to follow in order to achieve patient engagement for digital transformation; rather a balance between multiple factors, dependencies, and choices in consideration of the opportunities (and challenges) of the future digital economy and its respective healthcare industry.

Mutaz Shegewi is Research Director for Provider IT Transformation Strategies with IDC Health Insights. Click here to learn more about research from IDC Health Insights. 

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