Data governance is no longer optional: regulations such as GDPR will start to be enforced; and organizations are finally realizing the value of data as an asset that needs to be protected, managed and maintained to increase asset value. Because data is a digital asset, and has mostly been managed within the realm of IT, organizations are quick to look at technology, expecting to find data governance software and solutions; but technology is only part of the solution. Data governance, as defined by IDC in a Data Governance Maturityscape, is an organizational discipline that requires a vision and strategy, people and organizational structures, process, data, in addition to technology. I’m confident this will be debated, but I don’t believe that data governance software exists; rather I believe that software exists to support the process of data governance. I call it data intelligence software.