Last month, the Best Practices for Chemicals Conference took place in Houston, Texas under the motto “Empowering the Intelligent Enterprise”. Running this event now the 5th time it was again a great success. With numerous customers, prospects, partners and SAP experts a unique crowd of business, functional and technology professionals came together to embrace innovative solutions, fresh ideas and best-in-class strategies for transforming chemical business into intelligent enterprises.
Providing a differentiated customer experience is becoming more difficult for brands. Yes, customers are integrating more technology into their lives that results in more channels engage with and more data for the brand, it also makes it more difficult to provide a consistent experience across those channels to effectively and contextually target those customers with the right experience without more technology. It is becoming a never-ending cycle.
This past week, I came across an article which explored how one luxury auto manufacturer looked to achieve 100% customer satisfaction. To me this seems like a goal off a billboard or one found on a motivational poster in a contact center. But this manufacturer truly believes it can and should have this as its target to be measured and be held to account.
Welcome to Part 3 of this 5-Part blog series on Digital Transformation (DX). Picking up from where Part 2 left off, this blog focuses on one of the three strategic priorities for the digital transformation of the enterprise – Experiential Engagement, the blending of digital and physical in consumer engagement.