In response to the ever-changing landscape of customer expectations, organizations are facing increasing demands to innovate and enhance experiences. This necessitates a dynamic adaptation of technology infrastructure to facilitate meaningful change.
In order to capitalize on application modernization as a strategic imperative, professional services firms will still have to meet the customers ‘where they are.’
By diving into data-driven personalization, brands can effectively resonate with their audience, traverse the evolving currents of content marketing, and emerge as genuine pioneers of audience engagement in the digital age.
Before embarking on the journey to harness the power of Generative AI, organizations need to establish a solid foundation. IDC’s experts show you how to navigate this transformation in a consistent, methodical, mindful fashion.
Brands that merge automation and intelligent tools with human ingenuity and compassion will corner the market on good customer experiences.
New research from IDC projects datacenter energy consumption and carbon emissions to assess the industry’s progress toward net-zero goals
Canadian Channel Partners Are Transforming to Prepare for the Digital Business Era. Get the latest insights from IDC’s Canadian partner channel report to inform your go-to-market channel strategy.
The Consumer Market Model quantifies consumer engagement and spending across dozens of opportunities, and IDC can help target opportunities through custom segmentations, competitive analysis, and consumer needs assessments.
Over the past few years, a growing number of organizations around the world have made bold pledges – and set…