technology

In Markets and Trends

Go-To-Market in North America

July 28, 2023 7 Mins Read

As the region with the largest share of global tech spend, North America—including the United States and Canada—is a critical geo for tech vendors to nail down. Competing in this region means you must operate at economies of scale to afford competitive price points and offer solutions that meet needs both broad and niche. With nearly 20 cents of every global dollar spent on tech moving through North America’s indirect channels, achieving and maintaining desired performance levels here requires a balance of vendor-direct and ecosystem sales.

In Markets and Trends

The Critical Importance of Strategic Channel Partnerships in the Canadian Tech Landscape

July 3, 2023 5 Mins Read

Canadian Channel Partners Are Transforming to Prepare for the Digital Business Era. Get the latest insights from IDC’s Canadian partner channel report to inform your go-to-market channel strategy.

In Industry

Major Industry Update Comes to IDC Spending Guide

May 3, 2023 6 Mins Read

From a usability perspective, a more narrowly defined industry scope means less “noise” in the data, increasing the ability to find relevant information while decreasing the time it takes to do so. With less time spent in analysis, there is more time for execution.

In Markets and Trends

Data: Operational Advantage or Strategic Imperative?

October 17, 2022 5 Mins Read

Digital is the new normal Today’s world is digital. In our personal lives, we buy digital products, and we consume…

In Leadership Strategies

An Introduction to Video Marketing for Emerging Tech Vendors

September 26, 2022 5 Mins Read

There is no doubt that we live in the age of video. IDC research shows a 32% increase in video…

In Leadership Strategies

The Three Areas Successful Marketing Organizations Invest In

August 28, 2019 4 Mins Read

Being in the middle of a digital transformation can be a time of excitement, confidence and risk-taking. Businesses are evolving, employee career paths are expanding and the way we market to our customers is changing. Even buyers’ journeys are taking a turn down a path that may not have existed several years ago.

In Leadership Strategies

How Use Cases Help Sell Digital

July 23, 2019 6 Mins Read

This post originally appeared on IDC’s UK Blog, and concentrates on European data. To see the original post, click here.

“Digitally determined” organizations no longer ask if something is possible. They assume it is. Corporate leaders identify what they wish to achieve. Those goals are broken into use cases. The organization then works backward to determine what technologies are needed. IT suppliers need to be on board with these use cases. Many suppliers say they put customers first and that they work backward from business goals to create their products.